|
|
m
a r k e t i n g
s p e c i a l i s t
Marketing Strategies, Design, & Implementation
Brochures
& Datasheets
Custom
Booklets
Promotional Ads
Newsletters / eZines
Customer Proposals
NOTE:
Click on images to enlarge.
|
|
|
Strategy
Development |
Have worked with a
variety of customers to help them increase sales
through electronic means. Each strategy is different
for each company.
 Sample
Strategy
Purpose: Drive traffic to client web site to
increase sales.
Program: Improve web site, implement social
networking and eMarketing practices, and engage
referrals and resellers into web site cross-linking.
Also improve SEO and consider an affordable PPC
(pay-per-click) program.
|
|
|
Brochures
& Datasheets
|
Developed a variety of
marketing brochures and datasheets to support
numerous software solutions and systems.
|
Mobile Banking Solution |
Internet Banking Security |
|
|
|
| |
|
|
Customer
Power eMarketing |
WriteData
Services |
|
 |
|
|
|
|
Custom Booklets |
Custom Internet
Banking Booklets
To
appease the needs of hundreds of Internet Banking
Customers, I devised a generic booklet that could be
easily branded to each institution's look and feel,
then tailored to match each institution's software
requirements.
Target
Audience: Bank consumers
Goal:
Increase number of Internet Banking customers
|
|
|
Promotional
Ads |
Design the graphics and
text for a variety of ads.
NCR
eCommerce Ads
After
development, this piece was posted across the
company web site as a rotating ad. It was available
to all existing and potential customers. Online,
this ad also linked to a complete NCR web page that
described many eCommerce solutions in detail.
eCommerce
Solutions Anytime, Anywhere
To satisfy your self-service customers, NCR
offers complete multi-channel solutions such as ATM
Personalization, Mobile and Internet Banking, and
Virtual Shopping.
Newspaper and
Web-Based Ads
As
a freelancer, I have designed a lot of ads for small
business.
|
|
|
Newsletters
|
 |
Techcom
Manager Newsletter
Each
month I developed, published, marketed, and deployed
this international online eZine designed
for documentation managers and other
communications professionals.
Established
in 2004 as a small, start-up newsletter, TechCom
Manager experienced exponential growth
both nationally and internationally. Its readership
was considered a
valuable and reliable go-to source of information
for communications professionals worldwide.
For access to articles published in TechCom
Manager,
click here.
|
 |
eCommerce Information Products Updates
Developed
monthly documentation-related newsletters for
internal audiences, including:
Systems programmers
Marketing personnel,
Sales associates,
Executives
Recipients
used these updates to diligently keep track of
software releases, fixes, new features and
functions, and ongoing events.
|
|
|
 |
eCommerce Customer Newsletters
To
support NCR's Internet Banking solutions, I
developed a monthly online newsletter and
deployed it to hundreds of existing customers,
including:
Commercial Banks
Savings & Loans Institutions
Credit Unions
Other Retail / Financial Establishments
Recipients
used these updates to learn about ongoing
features and functions, and to keep track of
online events.
|
|
|
