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e
c o m m e r c e / w e
b c o n s u l t a n t e x p e r i e n c e
API Portal
Development
Website Content Design
eMarketing
Campaigns
Newsletters / eZines
NOTE:
Click on images to enlarge.
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API Portal Development |
During my tenure at
Green Dot Corporation, I worked closely with the
company's development team and third-party vendors
to transition over 500 pages of technical API
documentation and hundreds of pages of release notes
from PDF delivery to an online portal. Once the
portal platform was in place, content-development
activities included:
Reorganizing and rewriting the existing content to
improve readability and usability.
Adding new ongoing API documentation and release
notes for every release thereafter.
Today, the
Green Dot Portal provides existing and future partners easy
access to the APIs required to do business with
Green Dot.
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Website
Content Design
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Corporate Sites
As the Director of
Communications for NCR's
eCommerce Solutions organization, I was
responsible for populating all
information products across a plethora of ongoing
internal and external websites. Examples follow.
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eCommerce
Intranet Site
This site
supported all internal NCR audiences involved with eCommerce. This included
system programmers, sales personnel, management, legal office, etc.
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eCommerce
Customer Site
This
was a public website that specifically advertized NCR eCommerce Solutions to all interested parties. In addition, a
portion of the site was dedicated specifically to paying NCR customers.
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eCommerce
Sales Kit
Maintained this site to
keep sales associates up-to-date on various marketing and contractual issues.
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eCommerce
Delivery Kit
Maintained this site to
keep operations personnel abreast of what is required to deliver new
products and services to customers.
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Commercial Sites
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WriteData
Services, LLC
WriteData
Services, LLC is a unique
information-engineering company that specializes
in technical communications, marketing
communications, and software-related services
for small, medium, and large businesses, civic
organizations, and even individuals.
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Woolpert
Corporation
Co-developed Woolpert's first website to
showcase the various industries the company continues to service today. Over the years, the site has evolved significantly, but most of
the original historical-related content remains.
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Pro-Trim
of Ohio
Pro-Trim of Ohio wanted a
commercial website that enabled customers to see new merchandise first
hand, and boost sales quickly using electronic means. The site was immediately
well received and significantly increased sales.
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Artisans
Cafe
Artisans Cafe
was a
well-known eclectic and respected restaurant in the Englewood, OH community. After
building this website, sales more than
doubled.
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eMarketing Campaigns |
Following
are a few examples of eMarketing campaigns and
associated surveys I've designed and deployed to
thousands of NCR employees.
Note: To
display the full size documents,
click the icons.
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Multi-Language
Banking Survey Campaign
Purpose:
Solicit input regarding the necessity of
providing eCommerce solutions in multiple
languages.
Target Audience:
Institutions using NCR's Internet Banking
and Bank By Phone solutions.
Result: The
survey produced the proper feedback needed to
determine which languages to pursue for future
releases of the two solutions. |
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Features Survey Campaign
Purpose:
Solicit input regarding what Customer Banking
and Business Banking features to implement in
future releases of the software.
Target Audience:
Hundreds of eCommerce User Group members who
represented their institutions.
Result: Using
this method resulted in a 70% response rate.
Due to these automated analytics, it was easy to disseminate which features and functions to development
for future releases. |
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Field Engineering Certification Campaign
Purpose:
Encourage 5K NCR Field
Engineering associates to complete required
POS Certification exams online.
Result:
100% participation! |
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Apparel Campaign
Purpose: Determine
shirt preferences (style, size, color, etc.)
for trade shows and other professional events.
Target Audience:
Approximately 15,000 employees.
Result:
Due to this campaign, the company could
order a precise number of shirts resulting in
significant cost savings. Employees were
happier, too, as they received exactly
what they wanted. |
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Apparel Survey
This is the
survey I designed to accompany the Apparel
Campaign discussed above. |
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Newsletters / EZines
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Techcom
Manager Newsletter
For seven years, I developed, published, marketed, and deployed
this international online eZine designed
for documentation managers and other
communications professionals.
Established
in 2004 as a small, start-up newsletter, TechCom
Manager experienced exponential growth
both nationally and internationally. Its readership considered the publication a
valuable and reliable source of information
for communications professionals worldwide.
As
Publisher and Managing Editor, I was responsible
for all monthly content, ad-space sales and
placement, feature author and theme
assignments, and delivery.
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eCommerce Information Products Update
Developed
monthly documentation-related newsletters for
internal audiences, including:
Systems programmers
Marketing personnel,
Sales associates,
Executives
Recipients
used these updates to diligently keep track of
software releases, fixes, new features and
functions, and ongoing events.
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eCommerce Customer Newsletter
To
support NCR's Internet Banking solutions, I
developed a monthly online newsletter and
deployed it to hundreds of existing customers,
including:
Commercial Banks
Savings & Loans Institutions
Credit Unions
Other Retail / Financial Establishments
Recipients
used these updates to learn about ongoing
features and functions, and to keep track of
online events.
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